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<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D">This free webinar, which had previously been scheduled for today, has been postponed to next Thursday, June 20.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D">See below to register…<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> CURC Webinar Series [mailto:anicolaidis@kab.org]
<br>
<b>Subject:</b> CURC Webinar Reminder: Using Community-Based Social Marketing to Increase Participation in Campus Recycling Programs<o:p></o:p></span></p>
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<p class="MsoNormal"><img width="1" height="1" id="_x0000_i1025" src="http://r20.rs6.net/on.jsp?t=1113760973851.0.1102801309258.5891&ts=S0914&r=3&o=http://ui.constantcontact.com/images/p1x1.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><em><b><span style="font-family:"Calibri","sans-serif";color:white">Reminder: You're invited to join us for our next 2013 CURC webinar:</span></b></em><span style="font-family:"Calibri","sans-serif";color:white"><o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Calibri","sans-serif";color:white"> <o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><strong><span style="font-size:16.0pt;font-family:"Calibri","sans-serif";color:white">Using Community-Based Social Marketing to Increase Participation in Campus Recycling Programs</span></strong><span style="font-size:16.0pt;font-family:"Calibri","sans-serif";color:white"><o:p></o:p></span></p>
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<p align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center"><span style="font-family:"Calibri","sans-serif";color:white"> <o:p></o:p></span></p>
<p align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center"><strong><span style="font-family:"Calibri","sans-serif";color:white">Thursday, June 20</span></strong><span style="font-family:"Calibri","sans-serif";color:white"><o:p></o:p></span></p>
<p align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center"><strong><span style="font-family:"Calibri","sans-serif";color:white">2:00 pm - 3:30 pm EDT</span></strong><span style="font-family:"Calibri","sans-serif";color:white"> <o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Calibri","sans-serif";color:black"><img width="199" height="132" id="_x0000_i1027" src="http://ih.constantcontact.com/fs114/1102801309258/img/155.jpg" hspace="5" vspace="5" name="ACCOUNT.IMAGE.155"> <o:p></o:p></span></p>
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<p class="MsoNormal"><strong><span style="font-family:"Calibri","sans-serif";color:black"><a href="http://r20.rs6.net/tn.jsp?e=001dlBuOTh1KR_Qfvk9R_Ggvg8nw3KGh28AiZlzE7poi9oFy9TsqPWeuI10XveWBdbd9qnSWgNtaP5iLGdvzdG3m0EMIdZ1mfsGsP41QnJ6nCBsTQ131u7fEwdkc2F0v8KAONRo4fKutnW_14DIpftprw==" target="_blank"><span style="color:#616161">Click
here</span></a> to register now</span></strong><span style="font-family:"Calibri","sans-serif";color:black">.
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:black">Space is limited.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal"><strong><span style="font-family:"Calibri","sans-serif";color:black">Overview:
</span></strong><span style="font-family:"Calibri","sans-serif";color:black"><o:p></o:p></span></p>
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<p style="margin:0in;margin-bottom:.0001pt"><span style="font-family:"Calibri","sans-serif";color:black">Take advantage of this unique opportunity to learn how community-based social marketing (CBSM) tools can help you create behaviour change and improve recycling
on your college campus. Leading CBSM expert Jay Kassirer will guide us through each of the steps as we learn about University of Alberta's Take Action on Waste campaign and how they utilized CBSM strategies and tools to successfully improve waste diversion
at one of their residence communities. This in-depth look at the University of Alberta's case study, will offer valuable insights and lessons including how to: form an effective planning team; determine your campaign's focus and target behaviors; conduct audience
research; and develop a successful CBSM strategy. <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="font-family:"Calibri","sans-serif";color:black"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><strong><span style="font-family:"Calibri","sans-serif";color:black">Speakers:</span></strong><span style="font-family:"Calibri","sans-serif";color:black"><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><strong><span style="font-family:"Calibri","sans-serif";color:black"> </span></strong><span style="font-family:"Calibri","sans-serif";color:black"><br>
<strong><span style="font-family:"Calibri","sans-serif"">- Jay Kassirer, B.Sc. MBA CMRP</span></strong><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:black">Jay is a social marketing consultant and trainer, a global expert on Community-Based Social Marketing approaches and a founding Board
member of the International Social Marketing Association. He is also the driving force behind the Tools of Change website, which is based on a community-based social marketing (cbsm) workbook he co-authored with Doug McKenzie-Mohr and which features 20 waste
behavior change case studies.<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:black">Jay is President of Ottawa-based Cullbridge Marketing and Communications. He has 24 years of professional marketing, communications and research experience involving environment,
health and sustainability. He was awarded the Certified Marketing Research Professional (CMRP) designation by the Canadian Marketing Research and Intelligence Association and holds a Master of Business Administration Degree in marketing from York University.
<o:p></o:p></span></p>
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<p style="margin:0in;margin-bottom:.0001pt"><strong><span style="font-family:"Calibri","sans-serif";color:black"> </span></strong><span style="font-family:"Calibri","sans-serif";color:black"><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><strong><span style="font-family:"Calibri","sans-serif";color:black">-Emily Dietrich, Sustainability Coordinator - Office of Sustainability, University of Alberta
</span></strong><span style="font-family:"Calibri","sans-serif";color:black"><o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="font-family:"Calibri","sans-serif";color:black">Emily's areas of focus are community-based social marketing projects for waste, green procurement, and leadership and capacity building. Previously, she
worked for the Government of Alberta in a similar capacity and also worked extensively in remote Northern communities helping students access post-secondary opportunities. Emily studied arts graduated from the University of Alberta's Teacher Education North
program. She is currently half-way through her MBA (UAlberta). <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="font-family:"Calibri","sans-serif";color:black"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="font-family:"Calibri","sans-serif";color:black"> <o:p></o:p></span></p>
<p style="margin:0in;margin-bottom:.0001pt"><span style="font-family:"Calibri","sans-serif";color:black"> <o:p></o:p></span></p>
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<p class="MsoNormal"><strong><span style="font-family:"Calibri","sans-serif";color:black">-Shannon Leblanc, Sustainability Coordinator - Energy Management and Sustainable Operations, University of Alberta</span></strong><span style="font-family:"Calibri","sans-serif";color:black"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:black">Shannon works with various units within the Facilities and Operations portfolio to contribute to the research, development, implementation, monitoring, evaluation, and ongoing
improvement of sustainability programs and initiatives related to University of Alberta operations. Shannon liaises with and supports students, staff, and faculty members interested in developing projects that further sustainability in campus operations, and
she connects with external stakeholders and partners interested in advancing sustainability on campus and in the greater community. In her nearly three years with UAlberta, Shannon has helped to coordinate projects related to waste diversion, food systems,
transportation demand management, GHG emissions reporting, and public sustainability reporting (AASHE STARS). Shannon holds a Masters in Microbiology & Biotechnology from UAlberta and formerly co-led a student and staff sustainability advocacy group, the Campus
Sustainability Coalition. <o:p></o:p></span></p>
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<p style="margin:0in;margin-bottom:.0001pt"><span style="font-family:"Calibri","sans-serif";color:black"> <o:p></o:p></span></p>
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<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:black">For more infomration on the CURC webinar series
<a href="http://r20.rs6.net/tn.jsp?e=001dlBuOTh1KR9qF7nOPcki3sdMwWCCqbWmUzxA0h-7z5IQcCKTI_aDo12muX-S9HKR709OkMt88z7wQZwG1ZqHTkMoRvvPaZ03OBrWJu-Af50-HboeDYEe-UG0AtqFlU23MejvzdM4yPb8yL7WrDmmT2G56E7bHO5b" target="_blank">
<span style="color:#616161">click here</span></a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:black"> <o:p></o:p></span></p>
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<p align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center"><em><span style="font-family:"Calibri","sans-serif";color:black">The 2013 CURC Webinar Series is made possible by:</span></em><span style="font-family:"Calibri","sans-serif";color:black"><o:p></o:p></span></p>
<p align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center"><em><span style="font-family:"Calibri","sans-serif";color:black"> </span></em><i><span style="font-family:"Calibri","sans-serif";color:black"><img border="0" width="122" height="98" id="_x0000_i1028" src="http://ih.constantcontact.com/fs083/1102801309258/img/138.png" hspace="5" vspace="5" name="ACCOUNT.IMAGE.138"><em><span style="font-family:"Calibri","sans-serif"">
</span></em></span></i><span style="font-family:"Calibri","sans-serif";color:black"><o:p></o:p></span></p>
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<p style="margin:0in;margin-bottom:.0001pt"><span style="font-family:"Calibri","sans-serif";color:black"> <o:p></o:p></span></p>
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<p align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center"><span style="font-family:"Calibri","sans-serif";color:black"> <em><span style="font-family:"Calibri","sans-serif"">The 2013 CURC Webinar Series Partners</span></em><o:p></o:p></span></p>
<p align="center" style="margin:0in;margin-bottom:.0001pt;text-align:center"><span style="font-family:"Calibri","sans-serif";color:black"> <img border="0" width="142" height="55" id="_x0000_i1029" src="http://ih.constantcontact.com/fs114/1102801309258/img/154.jpg" hspace="5" vspace="5" name="ACCOUNT.IMAGE.154"><img border="0" width="118" height="92" id="_x0000_i1030" src="http://ih.constantcontact.com/fs083/1102801309258/img/141.jpg" hspace="5" vspace="5" alt="New AASHE logo" name="ACCOUNT.IMAGE.141"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:9.0pt;font-family:"Arial","sans-serif";color:white">Access the CURC Webinar Series Archive and other technical resources at
<a href="http://www.curc3r.org">www.curc3r.org</a><o:p></o:p></span></p>
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</span><span style="font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black">1030 15 Street NW</span><span style="font-size:9.0pt;font-family:"Tahoma","sans-serif";color:#BABABA"> |
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</span><span style="font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black">Washington</span><span style="font-size:9.0pt;font-family:"Tahoma","sans-serif";color:#BABABA"> |
</span><span style="font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black">DC</span><span style="font-size:9.0pt;font-family:"Tahoma","sans-serif";color:#BABABA"> |
</span><span style="font-size:9.0pt;font-family:"Tahoma","sans-serif";color:black">20005<o:p></o:p></span></p>
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