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<p class="MsoNormal"><span style="color:#333333">Happy Friday! On The Point there has been discussions on how to help small businesses during the COVID-19 pandemic. The discussion began with the Washington coordinator and the issues in Seattle. Below are
a few ideas, as well as using this time to focus on strengthening parts of their businesses that they haven’t had time to work on.
<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
Retail businesses enhancing their online shopping experience. or finally getting moving on creating one<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
Small-Medium businesses intensifying their social media presence<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
offer facetime, skype, or chat channel services for selling virtually face-to-face, answering questions, providing the same customer service interaction you would get in a M&P atmosphere at location<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
When people work remotely, they are more susceptible to online shopping, checking in with social media more often, etc. Encourage businesses to take advantage of this.<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
Encourage businesses to publish their commitment to public health, outlining their actions for offering a clean facility and healthy staff<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
Keep customers updated on new experiences or products you'll offer when things subside<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
Coffee shops who roast can set up a customer membership for "subscribe & save" delivery or pick-up of beans, get people to order for the next couple weeks<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
Small grocers can offer to receive online grocery lists and shop for their customers to pick-up products or deliver them<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
promote the value and reliability of locally sourced and local supply chains<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
Stay in touch with customers by livestreaming. Show what you are doing to stay in business and get excited about the strategies you've come up with to meet customer needs during this time. Ex: Coffee shop that welcome people to connect with them every morning
at 8am for the local news downtown, the local history story of the morning, the morning joke, or a meet your barista spotlight, etc. <o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
look into business interruption insurance<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
local physicians to offer telemedicine services<o:p></o:p></li><li class="MsoNormal" style="color:#333333;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
Breweries can keep offering trivia nights by livestreaming and using an app that polls people's responses, customers being encouraged to drink their brews while participating or getting extra points for posting a picture of them and their brews at home. <span style="font-size:13.5pt"><o:p></o:p></span></li></ul>
<p class="MsoNormal">Have a great weekend,<o:p></o:p></p>
<p class="MsoNormal">Buffy<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="font-family:"Gadugi",sans-serif">Buffy Hughes<o:p></o:p></span></b></p>
<p class="MsoNormal">State Main Street Director<o:p></o:p></p>
<p class="MsoNormal">Oklahoma Department of Commerce<o:p></o:p></p>
<p class="MsoNormal">900 N. Stiles Ave., Oklahoma City, OK 73104<o:p></o:p></p>
<p class="MsoNormal">E: Buffy.Hughes@okcommerce.gov<o:p></o:p></p>
<p class="MsoNormal">P: 405.815.5249<o:p></o:p></p>
<p class="MsoNormal">C: 405.664.1260<o:p></o:p></p>
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<p class="MsoNormal" style="line-height:125%"><span style="font-size:7.5pt;line-height:125%;font-family:"Verdana",sans-serif;color:#4BACC6">OKcommerce.gov/main-street</span><o:p></o:p></p>
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<p class="MsoNormal" style="line-height:115%"><b><span style="font-size:3.0pt;line-height:115%;font-family:"Arial",sans-serif;color:#1E9EE6"><o:p> </o:p></span></b></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><img width="274" height="187" style="width:2.8541in;height:1.9479in" id="Picture_x0020_1" src="cid:image003.jpg@01D5F927.AFA2F1F0" alt="OKLAHOMAMAINSTREETCENTER"><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;color:#002060">OK, LET’S COUNT! Census 2020<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black">The 2020 U.S. Census is right around the corner! It is important that all Oklahomans are counted. Want to do your part to spread the word? Sign up for the </span><span style="font-size:10.0pt;color:#0070C0"><a href="https://public.govdelivery.com/accounts/OKDOC/subscriber/new?topic_id=OKDOC_112"><span style="color:#0070C0">OK,
LET’S COUNT community partner email</span></a></span><span style="font-size:10.0pt;color:black">!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:black">Learn more about the 2020 Census at </span><span style="font-size:10.0pt;color:#0070C0"><a href="http://www.okletscount.org/"><span style="color:#0070C0">OKletscount.org</span></a></span><span style="font-size:10.0pt;color:black">.<o:p></o:p></span></p>
<p class="MsoNormal"><b><i><span style="font-size:10.0pt;color:#002060">When Everyone Counts, Everyone Wins!</span></i></b><span style="font-size:10.0pt;color:#002060"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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