<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<meta name="Generator" content="Microsoft Word 15 (filtered medium)">
<!--[if !mso]><style>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style><![endif]--><style><!--
/* Font Definitions */
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;}
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Verdana;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman",serif;}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p
{mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:12.0pt;
font-family:"Times New Roman",serif;}
p.msonormal0, li.msonormal0, div.msonormal0
{mso-style-name:msonormal;
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
font-size:12.0pt;
font-family:"Times New Roman",serif;}
span.EmailStyle18
{mso-style-type:personal;
font-family:"Calibri",sans-serif;
color:windowtext;}
span.EmailStyle22
{mso-style-type:personal-reply;
font-family:"Calibri",sans-serif;
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:13922439;
mso-list-template-ids:1434866090;}
@list l0:level1
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level2
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:1.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level3
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:1.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level4
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:2.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level5
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:2.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level6
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:3.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level7
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:3.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level8
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:4.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l0:level9
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:4.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l1
{mso-list-id:44110981;
mso-list-template-ids:-1087064978;}
@list l1:level1
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l1:level2
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:1.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:"Courier New";
mso-bidi-font-family:"Times New Roman";}
@list l1:level3
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:1.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l1:level4
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:2.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l1:level5
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:2.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l1:level6
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:3.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l1:level7
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:3.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l1:level8
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:4.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l1:level9
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:4.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l2
{mso-list-id:1333607827;
mso-list-template-ids:-418088206;}
@list l2:level1
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l2:level2
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:1.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l2:level3
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:1.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l2:level4
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:2.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l2:level5
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:2.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l2:level6
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:3.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l2:level7
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:3.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l2:level8
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:4.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l2:level9
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:4.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l3
{mso-list-id:2026858417;
mso-list-template-ids:1884297028;}
@list l3:level1
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Symbol;}
@list l3:level2
{mso-level-number-format:bullet;
mso-level-text:o;
mso-level-tab-stop:1.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:"Courier New";
mso-bidi-font-family:"Times New Roman";}
@list l3:level3
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:1.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l3:level4
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:2.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l3:level5
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:2.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l3:level6
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:3.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l3:level7
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:3.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l3:level8
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:4.0in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
@list l3:level9
{mso-level-number-format:bullet;
mso-level-text:;
mso-level-tab-stop:4.5in;
mso-level-number-position:left;
text-indent:-.25in;
mso-ansi-font-size:10.0pt;
font-family:Wingdings;}
ol
{margin-bottom:0in;}
ul
{margin-bottom:0in;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1028" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="blue" vlink="purple">
<div class="WordSection1">
<p class="MsoNormal"><a name="_MailEndCompose"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D">Quality assurance points opportunity.<o:p></o:p></span></a></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Oklahoma Travel Industry Association [<a href="mailto:helpdesk@okrestaurants.com">mailto:helpdesk@okrestaurants.com</a>]
<br>
<b>Sent:</b> Wednesday, March 22, 2017 8:39 AM<br>
<b>To:</b> Melyn Johnson <<a href="mailto:Director@MainStreetGuymon.com">Director@MainStreetGuymon.com</a>><br>
<b>Subject:</b> Oklahoma Conference on Tourism is May 15-16; Registration Now Online!<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<div align="center">
<table class="MsoNormalTable" border="1" cellspacing="0" cellpadding="0" width="735" style="width:551.25pt;border:solid green 1.5pt">
<tbody>
<tr>
<td style="border:none;background:green;padding:6.0pt 6.0pt 6.0pt 6.0pt">
<p class="MsoNormal" align="center" style="text-align:center"><img border="0" id="_x0000_i1025" src="http://www.viethconsulting.com/message/48577845/1019144013/header_OTIA.jpg"><o:p></o:p></p>
</td>
</tr>
<tr>
<td style="border:none;background:white;padding:15.0pt 15.0pt 15.0pt 15.0pt">
<p><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
<v:stroke joinstyle="miter" />
<v:formulas>
<v:f eqn="if lineDrawn pixelLineWidth 0" />
<v:f eqn="sum @0 1 0" />
<v:f eqn="sum 0 0 @1" />
<v:f eqn="prod @2 1 2" />
<v:f eqn="prod @3 21600 pixelWidth" />
<v:f eqn="prod @3 21600 pixelHeight" />
<v:f eqn="sum @0 0 1" />
<v:f eqn="prod @6 1 2" />
<v:f eqn="prod @7 21600 pixelWidth" />
<v:f eqn="sum @8 21600 0" />
<v:f eqn="prod @7 21600 pixelHeight" />
<v:f eqn="sum @10 21600 0" />
</v:formulas>
<v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect" />
<o:lock v:ext="edit" aspectratio="t" />
</v:shapetype><v:shape id="_x0000_s1026" type="#_x0000_t75" alt="" href="http://www.viethconsulting.com/ct.php?lid=33818529&mm=22256178143" target=""_blank"" style='position:absolute;margin-left:122.6pt;margin-top:0;width:112.5pt;height:136.5pt;z-index:251658240;mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;mso-position-horizontal:right;mso-position-horizontal-relative:text;mso-position-vertical-relative:line' o:allowoverlap="f" o:button="t">
<v:imagedata src="cid:bi1" />
<w:wrap type="square"/>
</v:shape><![endif]--><![if !vml]><a href="http://www.viethconsulting.com/ct.php?lid=33818529&mm=22256178143" target=""_blank""><img border="0" width="150" height="182" src="cid:bi1" align="right" v:shapes="_x0000_s1026"></a><![endif]><span style="font-size:10.0pt;font-family:"Verdana",sans-serif">Registration
is now online for the <a href="http://www.viethconsulting.com/ct.php?lid=33818529&mm=22256178143" target="_blank">
<strong><span style="font-family:"Verdana",sans-serif">2017 Oklahoma Conference on Tourism</span></strong></a>, an annual educational event that helps Oklahoma's tourism industry work together to grow our attractions and communities and is held in conjunction
with the RedBud Awards Gala. This year’s event will take place on May 15 and 16 in Oklahoma City!<br>
<br>
Like last year, the daytime educational sessions will take place at the Meinders School of Business at Oklahoma City University, and we’ll end at the Oklahoma History Center for the ever-popular RedBud Awards Gala, celebrating the outstanding marketing efforts
of Oklahoma tourism attractions, destination marketing organizations, and journalists.<o:p></o:p></span></p>
<p class="MsoNormal"><strong><span style="font-family:"Verdana",sans-serif;color:green">Here’s a rundown of the SCHEDULE:</span></strong><span style="font-size:10.0pt;font-family:"Verdana",sans-serif">
<o:p></o:p></span></p>
<table class="MsoNormalTable" border="0" cellspacing="1" cellpadding="0" align="left" width="100%" style="width:100.0%">
<tbody>
<tr>
<td width="131" colspan="2" valign="top" style="width:98.25pt;background:black;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong><span style="color:white">Monday, May 15</span></strong><o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>12:00 - 5:00pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Exhibitor move-in / set rooms / AV check</strong><br>
<em>Meinders School of Business, Oklahoma City University</em><br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>4:00pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>OTIA Board of Directors and Annual Meeting (Open to all members)</strong><br>
<em>Meinders School of Business, Oklahoma City University</em><br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>5:30pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Transportation departs from Embassy Suites OKC Downtown/Medical Center to Welcome Reception</strong><br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>6:00 - 8:00pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Welcome Reception</strong><br>
<i>Location TBA</i><br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" colspan="2" valign="top" style="width:98.25pt;background:black;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong><span style="color:white">Tuesday, May 16 - DAYTIME</span></strong><b><span style="color:white"><br>
<strong>Meinders School of Business @ Oklahoma City University</strong><br>
<strong>2501 N Blackwelder Avenue</strong><br>
<strong>Oklahoma City, OK 73106</strong><br>
<strong>Attire: Business casual/logo-wear</strong></span></b><o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>8:00am</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Registration, Exhibit Review, and Continental Breakfast</strong><br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>8:30am</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Welcome by <a href="http://www.viethconsulting.com/ct.php?lid=33819751&mm=22256178143" target="_blank">Lt. Governor Todd Lamb</a> and Opening Keynote Presentation: It Takes A Village</strong><br>
<em>presented by <a href="http://www.viethconsulting.com/ct.php?lid=33820973&mm=22256178143" target="_blank">Steve Chandler</a>, Owner/Brand Strategist, Chandlerthinks</em><br>
<br>
Strong destinations are not created by a new flashy logo. No one ever decides to visit a place because of its tagline. Real destinations are created by a great experience that is delivered by hotels, restaurants, retail, businesses, infrastructure, and virtually
everyone in the community. It’s not delivered by DMO marketing. Steve will discuss the notion of place branding and what it takes to really make it work. Simply put, it takes a village. Bring a note pad and prepare to have some fun. Steve is a nut and packs
a punch. Seriously, he’s crazy.<br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>10:00am</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Break & Exhibit Review</strong><br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>10:30am </strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Concurrent Workshops</strong><br>
<br>
<strong>• Common Sense Branding</strong><br>
<em>presented by <a href="http://www.viethconsulting.com/ct.php?lid=33820973&mm=22256178143" target="_blank">Steve Chandler</a>, Owner & Brand Strategist, Chandlerthinks</em><br>
In an effort to attract more visitors, families, and businesses, communities across America are trying to create their own destination of distinction. But place branding does not follow the same rules as traditional companies. How can we create and promote
a strong identity for our destination? Steve will share a fundamental approach to branding a destination in today’s cluttered commercial and political environment. He calls his approach ‘Common Sense Branding’ and it empowers everyone in a community to get
involved. In fact, building a brand any other way is just nonsense.<br>
<br>
<strong>• Attracting International Visitors in 2017 - How Brand USA is Marketing Oklahoma and the rest of the United States to the World</strong><br>
<em>presented by <a href="http://www.viethconsulting.com/ct.php?lid=33822195&mm=22256178143" target="_blank">Mike Fullerton</a>, Brand USA/The Destination Marketing Organization for the USA/Washington DC</em><br>
Michael Fullerton, Director of Public Affairs, Brand USA will give an update on Brand USA’s new website, consumer marketing campaign and ways in which you can participate in these efforts and bring more International visitors to all of Oklahoma.<br>
<br>
<strong>• Digital Advertising Best Practices and How to Measure the Success of a Digital Campaign</strong><br>
<em>presented by <a href="http://www.viethconsulting.com/ct.php?lid=33823417&mm=22256178143" target="_blank">Lee Warnock</a>, ORANGE142</em><br>
This presentation focuses on the different ways to measure the success of a digital advertising campaign including paid search, social advertising, banners, video ads, and more. You'll also learn how to measure conversions, track time on pages, and best utilize
Google Analytics to measure engagement and success rates with advertising campaigns.<br>
<br>
<strong>• Strategies For Creating Unique Packages for Tourists</strong><br>
<em>presented by <a href="http://www.viethconsulting.com/ct.php?lid=33824639&mm=22256178143" target="_blank">Stacy Tomas</a>, Oklahoma State University</em><br>
Tourists are increasingly seeking out unique, experiential and authentic opportunities when they travel. This session will cover some strategies for creating new and unique packages for tourists while highlighting opportunities to capitalize on emerging trends
in travel. Additionally, this session will also share some fun and interesting examples from across the country.<br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>11:30am</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Break & Exhibit Review</strong><br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>12:00pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>General Session</strong><b><br>
<br>
<strong>Luncheon Keynote: Inside the Beltway - Updates from Our Nation's Capital</strong></b> <br>
<em>presented by <a href="http://www.viethconsulting.com/ct.php?lid=33825861&mm=22256178143" target="_blank">
Michael Jacobson</a>, Director, Industry Relations and Political Engagement, U.S. Travel Association/Destination Capitol Hill</em><br>
With the 115th Congress now in session and a new President residing at 1600 Pennsylvania Avenue, it’s important to know where important legislation stands. This session will focus on critical issues that impact the industry, including updates on the executive
order on immigration, the visa waiver program and improving our nation’s aviation system. Learn how you can get involved to keep the Oklahoma travel industry strong and growing.<br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>2:00pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Break & Exhibit Review</strong><br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>2:30pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Concurrent Workshops</strong><b><br>
<br>
<strong>• Tales from the Trail </strong></b><br>
<em>presented by <a href="http://www.viethconsulting.com/ct.php?lid=33827083&mm=22256178143" target="_blank">Patti Beth Anderson</a>, Good to Go!</em> <br>
If you have ever wondered why doesn't the bus stop here? or how can you make your not-so destination place more of an attraction?, come be a part of this interactive edu-tainment workshop that will give you some great ideas to take down the road.<br>
<br>
<strong>• Social Media for B2B and Sales - LinkedIn and Beyond</strong><br>
<em>presented by <a href="http://www.viethconsulting.com/ct.php?lid=33828305&mm=22256178143" target="_blank">Sheila Scarborough</a>, Tourism Currents Magazine</em><br>
Yes, OK, LinkedIn is a logical place to start for B2B networking, but don't stop there. Blogs, Twitter hashtags, Facebook, Instagram...there are many places to connect with meeting/event planners and tour operators to build relationships and develop sales leads
via social media. Sure, you can keep cold-calling and sending emails into the void, but there's a better way. Let's talk about it!<br>
<br>
<strong>• Making the Best Use of Social Media, Paid Search, SEO and Non-Paid (free) Solutions to Reach Customers</strong><br>
<em>presented by <a href="http://www.viethconsulting.com/ct.php?lid=33823417&mm=22256178143" target="_blank">Lee Warnock</a>, ORANGE142</em><br>
Before spending money on a paid media campaign, be sure that your “free” channels are running at full capacity. Learn the basics of search engine optimization (SEO), email marketing, website blog content, and social media content development to build out your
destination’s web presence. Paid search can be one of the most affordable and effective paid efforts and should be a part of most marketing plans. Look at the importance of keyword research and competitor analysis to discover how your target audience is researching
destinations online and how to capture them.<br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>3:30pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Break & Exhibit Review</strong><br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>4:00pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Closing Keynote Presentation: Discover Ways to Benefit From the Services and Products Offered Through the OTRD</strong><br>
<em>presented by the Oklahoma Tourism & Recreation Department (OTRD)</em><br>
The Oklahoma Tourism & Recreation Department promotes Oklahoma attractions to more than 8 million people a year, statewide and abroad. Learn about all of the latest trends, research, and partnership opportunities available to industry members.<br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" colspan="2" valign="top" style="width:98.25pt;background:black;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong><span style="color:white">Tuesday, May 16 - EVENING</span></strong><b><span style="color:white"><br>
<strong>Oklahoma History Center</strong><br>
<strong>800 Nazih Zuhdi Dr.</strong><br>
<strong>Oklahoma City, OK 73105</strong><br>
<strong>Attire: Business professional</strong></span></b><o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>5:30pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Transportation departs from Embassy Suites OKC Downtown/Medical Center to Oklahoma History Center for Redbud Awards Gala</strong><br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>6:00 - 7:00pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Cocktail Reception and Silent Auction</strong><br>
A silent auction will be held during the RedBud Awards Gala. Proceeds will benefit tourism education programs. Auction item donations can be confirmed via the online registration form or by <a href="http://www.viethconsulting.com/ct.php?lid=33829527&mm=22256178143" target="_blank">downloading
this form</a>. <br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>7:00 - 9:00pm</strong><o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><!--[if gte vml 1]><v:shape id="_x0000_s1027" type="#_x0000_t75" alt="" style='position:absolute;margin-left:47.6pt;margin-top:0;width:75pt;height:51.75pt;z-index:251659264;mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;mso-position-horizontal:right;mso-position-horizontal-relative:text;mso-position-vertical-relative:line' o:allowoverlap="f">
<v:imagedata src="http://memberleap.com/~otia/photos/redbudlogo.gif" />
<w:wrap type="square"/>
</v:shape><![endif]--><![if !vml]><img width="100" height="69" src="http://memberleap.com/~otia/photos/redbudlogo.gif" align="right" v:shapes="_x0000_s1027"><![endif]><strong>Dinner
and Presentation of RedBud Awards</strong><br>
Lt. Governor Todd Lamb and Jenifer Reynolds will once again co-emcee the awards, recognizing outstanding marketing efforts by leading organizations from across the state.<br>
<o:p></o:p></p>
</td>
</tr>
<tr>
<td width="131" valign="top" style="width:98.25pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>9:15pm</strong><br>
<o:p></o:p></p>
</td>
<td width="401" valign="top" style="width:300.75pt;padding:.6pt .6pt .6pt .6pt">
<p class="MsoNormal" style="line-height:15.6pt"><strong>Transportation back to Embassy Suites OKC Downtown/Medical Center</strong><br>
<o:p></o:p></p>
</td>
</tr>
</tbody>
</table>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif"><br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
</span><strong><span style="font-family:"Verdana",sans-serif;color:green">Here’s how the PRICING works:</span></strong><span style="font-size:10.0pt;font-family:"Verdana",sans-serif"><br>
<br>
<strong><u><span style="font-family:"Verdana",sans-serif">Full Registration</span></u></strong> (includes Monday evening welcome reception, Tuesday seminars, all meals, breaks, and RedBud Awards Gala)
<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo3">
<span style="font-size:10.0pt;font-family:"Verdana",sans-serif">Members - $265<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo3">
<span style="font-size:10.0pt;font-family:"Verdana",sans-serif">Non-members - $295<o:p></o:p></span></li></ul>
<p class="MsoNormal"><strong><u><span style="font-size:10.0pt;font-family:"Verdana",sans-serif">Additional RedBud Awards Gala tickets</span></u></strong><span style="font-size:10.0pt;font-family:"Verdana",sans-serif"> are also available for purchase. Tickets
are priced individually. Reserved seating will be confirmed on tables of 8. <o:p>
</o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo6">
<span style="font-size:10.0pt;font-family:"Verdana",sans-serif">Members - $125/ticket<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo6">
<span style="font-size:10.0pt;font-family:"Verdana",sans-serif">Non-members - $150/ticket<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif"><br>
</span><strong><span style="font-family:"Verdana",sans-serif;color:green">Want to REGISTER?</span></strong><span style="font-size:10.0pt;font-family:"Verdana",sans-serif"><br>
Click the button now! Note that all online registration will close on May 11. After that date, you'll have to call us. <br>
<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif"><a href="http://www.viethconsulting.com/ct.php?lid=33830749&mm=22256178143" target="_blank"><span style="text-decoration:none"><img border="0" width="200" height="64" id="_x0000_i1026" src="cid:bi2"></span></a><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:10.0pt;font-family:"Verdana",sans-serif"><br>
</span><strong><span style="font-family:"Verdana",sans-serif;color:green">Need OVERNIGHT HOTEL ACCOMMODATIONS?</span></strong><span style="font-size:10.0pt;font-family:"Verdana",sans-serif"><br>
We have a limited block of rooms reserved:<br>
<br>
Embassy Suites OKC Downtown/Medical Center<br>
741 N. Phillips Avenue<br>
Oklahoma City, OK 73104<br>
(405) 239-3900 or <a href="http://www.viethconsulting.com/ct.php?lid=33831971&mm=22256178143" target="_blank">
online</a><br>
<br>
Rate: $123/night, single/double<br>
Cut-off: May 1, 2017 <br>
You must identify yourself with the Oklahoma Conference on Tourism room block.<br>
<br>
</span><strong><span style="font-family:"Verdana",sans-serif;color:green">We look forward to seeing you in Oklahoma City in May!</span></strong><span style="font-size:10.0pt;font-family:"Verdana",sans-serif">
</span><o:p></o:p></p>
</td>
</tr>
</tbody>
</table>
</div>
<p class="MsoNormal"><span style="display:none"><o:p> </o:p></span></p>
<div align="center">
<table class="MsoNormalTable" border="0" cellspacing="3" cellpadding="0" width="735" style="width:551.25pt">
<tbody>
<tr>
<td width="80%" valign="top" style="width:80.0%;padding:.75pt .75pt .75pt .75pt">
<p class="MsoNormal"><span style="font-size:7.5pt;font-family:"Verdana",sans-serif;color:#777777"><br>
If you no longer wish to receive these messages, please <a href="http://www.viethconsulting.com/members/unsubscribe1.php?orgcode=OTIA&msg=48577845&oe=Director@MainStreetGuymon.com">
click here to unsubscribe</a> <br>
<br>
Message sent by Oklahoma Travel Industry Association < <a href="mailto:helpdesk@okrestaurants.com">
helpdesk@okrestaurants.com</a> ><br>
Oklahoma Travel Industry Association | 3800 N. Portland Ave | Oklahoma City, OK 73112</span><o:p></o:p></p>
</td>
<td width="20%" valign="top" style="width:20.0%;padding:.75pt .75pt .75pt .75pt">
<p class="MsoNormal" align="right" style="text-align:right"><br>
<a href="http://www.viethconsulting.com"><span style="text-decoration:none"><img border="0" width="121" height="18" id="_x0000_i1027" src="cid:image002.png@01D2A2FC.8C5A4470"></span></a><o:p></o:p></p>
</td>
</tr>
</tbody>
</table>
</div>
<p class="MsoNormal" style="margin-bottom:12.0pt"><o:p> </o:p></p>
</div>
</body>
</html>