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<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Please forward this to the music department or person at
your school. It is a fundraising program for music in higher education. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>You Be the VC 10.2<br>
PLEDGEMUSIC<br>
Web: <a href="http://www.pledgemusic.com">www.pledgemusic.com</a><br>
Twitter: PledgeMusic<br>
Facebook: PledgeMusic<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Business Idea: Provide musicians a platform to reach out to
their fan base to financially contribute to upcoming recordings or other
musical projects. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Pitch: Musicians often have creative ideas for recordings or
similar projects but can’t raise the money to move forward. When their fans
hear that they’ve passed on an album or a creative new approach to offering their
music, they often react by saying or thinking to themselves “Man—I wish there
had been a way that I could have helped.” <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Now there is. Pledgemusic is a Kickstarter type Web site
that allows musicians to design fundraising campaigns to raise money for their
next projects. Each fundraising campaign is accompanied by a video pitch from
the artist, explaining the project they have in mind. The page for the
campaign includes a running tally of the amount of money that’s been raised and
how much is needed to complete the campaign. A campaign must reach its goal
before any money is collected. In exchange for their contributions, the artists
provide pledgers gifts or amenities rather than any ownership interest in the
initiative. Gifts vary based on the amount of the pledge. For example, in
early 2011 a campaign was launched by the Monarchs, an alternative-rock and
blues-rock band, to produce their first album. The video appeal was made by
Celeste Griffin, the band’s folksy lead vocalist. The following is a sample of
the amenities or prizes the band offered its pledgers, based on the amount of
their pledge: $10—project download; $30—signed CD; $100—two backstage passes;
$250—your name in album credits; $750—day in recording studio; $1,000—write a
song for you. In the written appeal, Celeste explained that the band planned
to record its first album in July 2011 under the supervision of Mike McCarthy,
the producer of artists such as Spoon and Patty Griffin. Celeste emphasized
how much she’s grown as an artist, and how much the ability to cut an album
would mean to the band and its future. She also mentioned that the band has
committed to donating a percentage of the money raised to Laps for Cystic
Fibrosis, a non-profit organization dedicated to Cystic Fibrosis research. Donating
a portion of the money raised from pledgers to charity is a practice that
Pledgemusic strongly encourages.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>When Monarchs’ campaign reached its goal, its PledgeMusic
page read “Monarchs:---it’s a record!!! All pledgers will now receive exclusive
periodic updates on how the record is made and will be the first to receive a
complementary download of the album. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>For its part, Pledgemusic does not take any ownership
interest in the projects that are funded through its Web site. It charges a
flat 15% fee for all money raised. <font color=navy><span style='color:
navy'><o:p></o:p></span></font></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><em><i><font size=2 color=navy face=Arial><span
style='font-size:10.0pt;font-family:Arial;color:navy'>Linda Mason, Ed.D.</span></font></i></em><font
size=2 color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Coordinator for Grant Writing Assistance<o:p></o:p></span></font></p>
<p class=MsoNormal><st1:place w:st="on"><st1:PlaceName w:st="on"><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'>Oklahoma</span></font></st1:PlaceName><font size=2 color=navy
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:navy'> <st1:PlaceType
w:st="on">State</st1:PlaceType></span></font></st1:place><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'> Regents for Higher Education<o:p></o:p></span></font></p>
<p class=MsoNormal><st1:Street w:st="on"><st1:address w:st="on"><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'>655 Research Parkway, Suite 200</span></font></st1:address></st1:Street><font
size=2 color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><st1:place w:st="on"><st1:City w:st="on"><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'>Oklahoma City</span></font></st1:City><font size=2 color=navy
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:navy'> <st1:State
w:st="on">OK</st1:State> <st1:PostalCode w:st="on">73104</st1:PostalCode></span></font></st1:place><font
size=2 color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>405-225-9486 voice<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>405-225-9230 fax<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>lmason@osrhe.edu<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=navy face="Times New Roman"><span
style='font-size:12.0pt;color:navy'> </span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
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