[OK-AIR] Question - Market Share Calculation

[Lori P Knight]

Good morning -

Here at TCC we are examining how to determine our market share penetration, and we would appreciate hearing how any of you folks calculate that metric.  Some considerations - number of public high school graduates, number of college-going high school graduates, population of service area, others?  Do you take private schools and their grad counts into consideration?

Feel free to reply to the listserv, or to my e-mail specifically:  lori.p.knight at tulsacc.edu<mailto:lori.p.knight at tulsacc.edu>

Thank you!


Lori P. Knight

[email TCC LOGO 2]
Lori P. Knight
Institutional Research Manager
Institutional Research and Assessment
TULSA COMMUNITY COLLEGE
6111 E. Skelly Drive, Room 518
Tulsa, OK  74135
918.595.7964
lori.p.knight at tulsacc.edu<mailto:lori.p.knight at tulsacc.edu>
www.ira.tulsacc.edu<http://www.ira.tulsacc.edu/>
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